Quantamix blogs

Latest news from our blog and our social channels

In the earlier days of advertising, the name of the game actually reached and frequency. Brands usually preferred mass media vehicles like radio and television as they were the easiest means to reach large audiences as well as build brand awareness.


Artificial Intelligence and machine learning have a lot to offer to the marketing arena. In addition to simplifying various mundane tasks, this expertise might finally help marketers attain relevance at scale.


Artificial Intelligence is a quickly evolving technology that will make SEO techniques and tools even more informative and helpful for businesses in the coming future.


"Humans can typically create one or two good models a week; machine learning can create thousands of models a week”


Artificial Intelligence is no new term in the banking sector; in fact, several financial organizations have already found success with the support of Artificial intelligence.


Agile methodology: The art of incremental software development


The milestone covered by Artificial Intelligence has brought the world on its toes.


Does Artificial Intelligence still need Human Help? Let’s find out in our latest blog


Many disruptive technologies have been first thought up by science fiction writers whose machinery inventions were only limited by their wide imaginations. The cell phone, submarine, and more recently, self-driving cars all have an origin in popular literature.


As the famous saying goes, “An active Pre-launch marketing strategy is essential to attain ultimate crowdfunding success”.


Chatbots are the computer-managed programs that employ in interaction with people by utilizing a combination of automated messaging, artificial intelligence, and language-based rules.


Digitalization in the retail sector has unveiled new opportunities and realms for retailers worldwide.


One of the essential tasks in machine learning is feature creation. It is the process of constructing new features from existing data on which a machine learning model is trained.


Data and event-triggered push notifications capturing your preferences If you’ve got a mobile application, then you certainly need to know what exactly push notifications are.


Quantamix embeds analytics tools and generates vital insights on your application to track your user behavior


Social commerce is what happens when brands combine e-commerce and social media to reach more audience.


Can AI transform your content strategy? Is it only consumer brands like Google, Amazon, Netflix, Spotify, and Uber are reaping the benefits of AI. Check out more!


This short article describes key strategic steps you need to take in your journey to Serverless migration


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Punishing the bad and rewarding the good: Social scoring in the digital age. Case study for socially engineering acceptable behaviors


Google Tag Manager (GTM) is a great and useful tracking tool that can help collect and keep analytical data organized.


Maximize potential revenue through agriculture analytics


Boost your marketing campaign using predictive modeling of consumer behavior. Find out more in this blog!


Quantamix team follows industry best practices in designing economics of your loyalty programmes


Quantamix rewards tools empower you to build customer loyalty and engagement with points. Find out more in this short article!


The Quantamix team follows the latest trends and aligns its solutions to best market practices. Stay on top of its digital marketing game this year, here are 7 of the most important trends to stay ahead of.


Quantamix team researches and develops new metrics and measurements to measure your success on social media


What elements of social media analytics and psychometrics impacts brand investment? Find out more on this in this article!