Do you know that as per a study more than 2.307 billion active users were on social media in 2016 (31% of the global population!). Our world is more connected than ever before. No matter where you are, thousands of people are available right at your fingertips.
You as a brand wants to design a rewards program to improve customer retention for your store, website, online portal, and platform. We at Quantamix Solutions are fully involved in understanding the depth and breadth of social media. Through a combination of rewards for social actions, social promotion, and social analytics, you too can find success by engaging your customers more than ever before.
How it works!
Allow Social Media Actions Into Your Rewards and Loyalty Program
Engage your audience on social media by allowing them to get rewarded for social media actions they perform to create a unique experience.
The option to earn rewards for social actions they perform on a regular basis will make them feel like reaching a certain point balance is attainable.
These achievable milestones will, in turn, increase the probability of them participating more actively and returning back on your platform.
In addition to high engagement rates, involving social actions in your rewards program will increase the likelihood that your brand is shared across your customers’ social media networks.
Ways to Earn Points With Social Media
Incorporate out-of-the-box social actions
Award points for
Hashtagging across platforms
Sharing a photo using a company-branded filter
Find out of the box ways to reward customers
Use Social Media to Promote Your Rewards Program
Once you’ve determined which platforms your target audience is most likely to interact with, you can begin sharing rewards content that’s been designed with your audience in mind through a combination of creative and visual content.
Link Online Reviews With Reward Programmes
Find creative ways to showcase your rewards program and find easy access to your social media content as a brand by making it simple for you to link customers back to your web page. From there, there are countless ways you can convert your followers to program members through engaging, visually-delightful calls-to-action.
No matter how you choose to do it, the most important thing to remember when promoting your rewards program on social media is to cater your content to the platform you’re sharing on. If you’re sharing the right message in the wrong place, the value of your program won't be understood.
Apply Social Media Analytics to Improve Your Rewards Program
Measure your success and monitor your goals using analytics on your popular rewards programme.
With powerful tools like Hootsuite Analytics and Buffer, you can monitor your social performance and analyze key metrics in real-time. These metrics will not only give you insight into what content your followers are engaging with but will also help you determine why.
How to draw insights from rewards analytics?
Let’s say you are running a rewards program in the fashion industry, and you are designing a social media campaign that features one of your products as a reward. Tracking the results of this social campaign has given you an indication of how interested your members are in redeeming the new reward, and engagement rates are low. This may mean that members of your rewards program are not interested in this reward, reducing the likelihood that they will want to participate in the program.
In this situation, you may consider running a social campaign that features a bestselling product as a reward. This reward will motivate customers to perform more actions that will result in redemption, such as sharing your brand on Facebook, following you on Instagram and Twitter, or referring a friend. Performing A/B testing on your social campaigns and tracking the results through analytics will allow you to make data-driven decisions about what members want from your rewards program and what they simply don’t “like”.
Worth of a rewards programme
With social media, your rewards program can become more effective than ever before. Social media platforms act as promotion tools with global reac, while providing countless ways to reward your customers for brand engagement. In addition, your social analytics act as market research, allowing you to cater your program based on member behavior.
We are Just Getting Started
We are at the crossroads of mass AI adoption and our customers continue to adapt to the digital user experience. From customer service to campaign management, the growth of data-driven insights will drive the businesses and user engagement. At Quantamix Solutions, we are committed to bring state-of-the-art applications and dynamic data-driven contents. We are going to continue to support your work by creating tools that are easy to use and help you to deliver the most effective, engaged and tailored user experiences. Keep an eye out for an announcement of our new solutions in our blog posts.
Get in touch with Quantamix team
The Quantamix team is happy to discuss and customize the solution for your needs. If you would like to collaborate on our solution, we are looking forward to your inquiries.